Brain Health

AARP Staying Sharp

Writing a new chapter for
a heritage brand

  • Broadcast
  • Print Design
  • Social Media

Increasing customer awareness, one family at a time

Across the globe, Bayer is known for aspirin, but few customers are aware of their innovations in crop science, animal health and pharmaceuticals. Or their rich history developing lasting relationships with farmers and families. 

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Woman holding a phone showing a mobile AARP Staying Sharp ad
AARP Staying Sharp digital banner 01

Fostering inclusion with an inclusive brand

With bright, aspirational photography and empowering messaging, the brand refresh is a reflection of the Out & Equal mission – to help LGBTQ+ professionals and organizations go beyond workplace equality, and help foster a true sense of belonging.